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My research interests revolve around a single guiding question:

How do new phenomena come to be?

I have had a long interest in how things are made.

From products to poems, sonatas to syllogisms, proofs to profits, I am curious as to what characterizes the processes and mechanisms of creating something new.

My work examines the interplay of materials, forms, processes and the reasons for bringing something new in the world. I study phenomena in diverse domains, with an emphasis on digital transformation in the context of tactile experience and product-service-system design.

Design Theory and Methodology

My Doctoral work at Stanford University's Center for Design Research examined how high performance teams interact. I was particularly interested in two phenomena that characterized how high performance teams create radically new concepts. The first was how the shared representations teams used impacted their conversations. The second was what kind of micro-interactions could be observed through video analysis.

This research forms the foundation of my current work.

Product-Service-System Design

I serve as a visiting professor at Politecnico di Milano's Dipartimento di Design, where I teach product-service-system design. Products do not exist by themselves, they are enveloped by services which are in turn enveloped in systems. Each of these elements need to be crafted in relation to one another and tuned so as to reflect one another. This is one of the compelling challenges of contemporary design that faces organizations that want to make change.


Digital Transformation

Digital Transformation occurs when new technology is married to new meanings. My work at the Hasso Plattner Institute in Germany has focused on digital transformation and its impact on product-service-system development and its impact on organizational culture.

Digital Health Design

My current role as head of the Digital Health Design Lab at the Hasso Plattner Insititute's Digital Health Center has given me an opportunity to explore and develop new tools and methods that meet the needs of new product-service-system design in the digital health domain. I take a human-centered systems approach that considers the needs of a myriad collection of stake holders including patients, their families, care givers, health workers, nurses, doctors, administrators, operations, management and the C-level. Designing for Digital Health encompasses in person care as well as tele-medicine. In both cases, the aim is to provide better care and outcomes for patients and to make the work of health care professionals focused on the patient and not on data entry.


Sten Rüdiger, Stefan Konigorski, Alexander Rakowski, Jonathan Antonio Edelman, Detlef Zernick, Alexander Thieme, Christoph Lippert, Predicting the SARS-CoV-2 effective reproduction number using bulk contact data from mobile phones Proceedings of the National Academy of Sciences Aug 2021, 118 (31) e2026731118; DOI: 10.1073/pnas.2026731118

Jablokow, K., Sonalkar, N., Edelman, J.A., Leifer, L., Investigating the influence of designers' cognitive characteristics and interaction behaviors in design concept generation, ASME Journal of Mechanical Engineering Design

Cannon David M., Edelman, Jonathan, Prediction of Design Team Performance on a Conceptual Design Task Using an Automatable, Topic-Independent Analysis of Language Use, Proceedings of the ASME 2019 International Design Engineering Technical Conferences & Computers and Information in Engineering Conference IDET/CIE2019 August 18-21, 2019, Anaheim, CA, USA

Edelman J.A., Santuber J, Owoyele B, Krawietz L., The Need for a Legal Design Metatheory for the Emergence of Change in the Creative Legal Society, presented in Legal Design as an Academic Discipline: Foundations, Methodology, Applications at JURIX 2018 31st International Conference on Legal Knowledge and Information Systems, Groeningen Dec. 2018.

Sonalkar, N., Jablokow, K., Edelman, J., Mabogunje, A., Leifer, L., Design Whodunit: the relationship between individual characteristics and interaction behaviour in design concept generation, the Proceedings of the ASME 2017 International Design Engineering Technical Conferences & Computers and Information in Engineering Conference IDETC2017 August 6-9, 2017, Cleveland, Ohio, USA

The Future Consumer of Insurance: a design-based approach for reimagining insurance (Principle Investigator) A study conducted for Tata Consultancy Services on the future of insurance for consumers in the Nordic Regions, 2017.

Deep Lift Pump, PRL Case Studies, Product Realization Lab, Stanford University
(Author, Photographer). Examination product development process of a small, interdisciplinary team of PhD and Masters students, 2007.

Steame, PRL Case Studies, Product Realization Lab, Stanford University
(Author, Photographer). Examination of Master student product development process 2006

Introduction to Programming in Flash 5 for Artists and Designers (Course Developer/Author), 2001



Fadil, M. and Edelman J., Patent No. US 10,117,803 issued 11-6-18 for a Massage System, Flex Therapeutics


“The Five Habits of Highly Effective Design Teams” Experience Point, Toronto Canada

“Accessing Highly Effective Performative Patterns in Team-Based Design” Dartmouth College, Hanover, NH Available online at

“Nicht Um Den Heißen Brei Herumreden: Learning from Food Innovation”
Designkonferenz Brandenburg, Potsdam, Germany

“Creating Design || Creating Knowledge: Noumena and Phenomena in Contemporary Design Discourse”
Bauhaus Dessau, Germany

“Creating Value with User Centered Design: Case Studies and New Developments in Design Thinking”
Keynote Talk on the Occasion of International Design Thinking Day, Chamber of Commerce and Industry of Slovenia
Electronic and Electrical Engineering Association, Ljubljana, Slovenia

“Redesigning Design Thinking: Putting Ten Years of Design Thinking Research to Work”
Hasso Plattner Design Thinking Research Community Building Workshop, Stanford University, Stanford California

“Bridging the Research Practice Gap: Towards Innovation Algorithms and Qualitative Functions in Domain Specific Design Scenarios or ‘What does that wallet exercise have to do with me?’”
Dflect, Hasso Plattner Insitut, Potsdam, Germany

“Creating Design || Creating Knowledge: Noumena and Phenomena in Contemporary Design Discourse”
Hasso Plattner Institute Design Thinking Workshop, Potsdam Germany

“Understanding Behavioural Streams through Video Interaction Analysis”

Central Saint Martin’s, Applied Imagination, London

“Ten Things about Design and Designing”
Tsinghua University, Department of Industrial Design, Academy of Arts & Design, Beijing, China

“Ten Things about Design and Designing”

University of Tokyo,, Tokyo, Japan

“Ten Things about Design and Designing”

Keio University, Tokyo, Japan

                              “Learning from Bach: Patterns of Invention in 18th Century Music and 
                               Contemporary 2-D and 3-D Design”

                               Royal College of Art, London

“The Dimensions of Engagement: A Systems Approach to Design Interventions”
Pratt Institute, Brooklyn, New York

“Learning from Bach: Musical Rhetoric as Creative Paradigm”
Pratt Institute, Brooklyn, New York

“On Design and Designing: An Introduction to Principles and Practice of Design Thinking”
Saint Paul’s School, London UK

“Learning From Bach: Principles and Practices of Design Thinking”
Future Food Institute, Keynote Address on the Occasion of the First Graduating Class from the Food Innovation Program, University of Modena and Reggio Emilia, Italy

“Understanding Behavioral Streams Through Video Interaction Analysis”
Politecnico di Milano, Dipartimento di Design, Milan, Italy.

“Designing Change”
Phillips Exeter Academy, Exeter, New Hampshire

“Elements of Interdisciplinary Design Education”
Keynote Address, The Fifth International Workshop on Innovative Engineering Education, Jeju Island, South Korea

“The Power of Prototyping”
Innovation Leadership Board, Syngenta Agribusiness Leadership Plus, Stanford University, California

“12 Elements of Design Invention”
Keynote Address, High School Congrese CCON, Tecnológico de Monterrey, Guadalajara, Mexico

“On Design: Advanced Design Thinking: Theory and Practice”
Royal College of Art, London

“Understanding Radical Breaks”
University of California, Berkeley, Berkeley Institute of Design (BID), Berkeley, California

“Understanding Radical Breaks”
Fourth Special Interest Group Design Theory Workshop of the Design Society, Paris, France

“Media Strategies for Stakeholder Engagement”
Meeting of the Vice Presidents of the Ivy Plus (Harvard, Yale, Princeton, Brown, Columbia, Dartmouth, Cornell, Duke, University of Pennsylvania, Chicago, and Stanford), Office of the Vice President, Stanford University, California
“Media Strategies for C-K and K-C Transits” Third Special Interest Group Design Theory Workshop of the Design Society, Paris, France

“Lighting Design for Film and Television”
The College of Santa Fe, New Mexico

Learning from Bach.jpg
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